Was it predictable? Yes, but Youtube's April Fool's prank still managed to trick a whole lot of people into believing the video sharing site was shutting down.
On Sunday (Mar. 31), YouTube announced that the site would be going dark for an entire decade, and that the site was really an eight-year contest to find the best video.
"It's finally time to pick the winner," YouTube representatives announced in a 3:32 minute video posted on its homepage. "We are so close to the end. Tonight at midnight, youtube.com will no longer be accepting entries. After eight amazing years, it is finally time to review everything that has been uploaded to our site and begin the process of selecting a winner," said Tim Liston, named as "competition director."
Even YouTube CEO's Salar Kamangar joined in on the prank by breaking it down, "We started YouTube in 2005 as a contest with a simple goal: to find the best video in the world."
For hours, users of the world's most popular video-sharing website thought it would close at the end of the day. The hoax would give Youtube staffers ten years to pick a winner and make the announcement in 2023.
Was the joke on you?