While the overall response to the Lil Wayne guitar-centered Rebirth album has been underwhelming, Cash Money Records CEO Bryan "Baby" Williams is still pushing for the label to cash in on the rock landscape.
The music mogul also known as the balling-out-of-control game spitter Birdman says a major part of the artistic shift will be guitarist Kevin Rudolph, who enjoyed a Top Five pop hit with his 2008 debut single “Let It Rock" and produced the track "I Want It All" featured on the No. 1 Stunner's current release, Pricele$$.
"We’ve been trying to expand into rock for a long time,” Baby told VIBE. “It just never cracked. We didn’t have the system to pull it off. But with Kevin, Republic gave him a great window to do what he wanted to do."
As for a new album from Rudolph, which is due out later this year, Baby is optimistic.
“The new music is hot," he says. "We are going into all types of music from Kevin and Drake to Jay Sean. I believe in the music.” ––Keith Murphy