Beyoncé Plots Heat Fragrance Launch, Superbowl Ad


Vibe / January 29, 2010

Beyoncé is not only planning for a major performance at Sunday’s 52nd Annual Grammy Awards, the “Video Phone” diva is also making plans to debut her fragrance “Heat” and a Superbowl ad.

According to Coty, Beyoncé will kick February off with the official launch of “Heat,” her anticipated fragrance at New York’s Union Square Park.

Set to take over Union Square for an entire evening, sources say Beyoncé will make the event one to remember with fiery red lights and smoky fog, infusing the winter landscape with a steamy, sexy aura.

As previously reported, “Heat” is due next month (February).

In related news, Beyoncé has another reason for you to watch the Superbowl. Her much-talked-about deal with Vizio will come to fruition with the first commercial, featuring the diva, promoting the latest in LCD HDTV technology airing in the fourth quarter.

The Superbowl airs Sunday, Feb. 7.