Beyonce Unveils New Album Title + Talks Fresh Creative Process

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By: Tray Hova / May 11, 2011

Billboard’s Millennium Award sovereign, Beyonce, shared details about the meaning behind her ridiculously anticipated (and needed) forth album 4, her creative process in shaping a new sound and what made her fall in love with “Run The World (Girls)”.

The new album is called “4.” Aside from this being your fourth solo album, what significance does that number hold?We all have special numbers in our lives, and 4 is that for me. It’s the day I was born. My mother’s birthday, and a lot of my friends’ birthdays, are on the fourth; April 4 is my wedding date.

How did the creative process begin with the new body of work?I recorded more than 60 songs: everything I ever wanted to try, I just did it. I started off being inspired by [Afrobeat music pioneer] Fela Kuti. I actually worked with the band from “Fela!” [the hit Broadway musical based on his life] for a couple of days, just to get the feel for the soul and heart of his music; it’s so sexy, and has a great groove you get lost in. I loved his drums, all the horns, how everything was on the one. What I learned most from Fela was artistic freedom: he just felt the spirit. I also found a lot of inspiration in ’90s R&B, Earth, Wind & Fire, DeBarge, Lionel Richie, Teena Marie… I listened to a lot of Jackson 5 and New Edition, but also Adele, Florence + the Machine, and Prince. Add in my hip-hop influences, and you can hear how broad it is. I also gave myself more freedom to really belt out some songs, and bring soul singing back: I used a lot of the brassiness and grittiness in my voice that people hear in my live performances, but not necessarily on my records.

The new single, “Run the World (Girls),” is a very bold statement  for you.
It’s definitely riskier than something a bit more…simple. I just heard the track and loved that it was so different: it felt a bit African, a bit electronic and futuristic. It reminded me of what I love, which is mixing different cultures and eras — things that typically don’t go together — to create a new sound. I can never be safe; I always try and go against the grain. As soon as I accomplish one thing, I just set a higher goal. That’s how I’ve gotten to where I am.