Pharrell's BBC/Ice Cream brands have opened up a new satellite store in London this weekend. In the space previously housed by BAPE, BBC moved in on Upper James Street, the new space is cut down the middle with each brand highlighted on one half of the store. The store will also sell BBC/Ice Cream's Spring/Summer 2014 collections.
The store's opening was also commemorated with a launch party, attended by the likes of Danny Brown. The video (below) also features a special Pharrell/Jay Z mix.