Skip to main content
  • Vibe
  • Vibe Vixen
Vibe
  • News
  • Music
    • Hip-hop
    • Dance
    • Pop
    • R & B
  • Entertainment
  • Style

You are here

Burger King Pulls Mary J. Blige Commercial... Mary Responds! (Updated)

Burger King Pulls Mary J. Blige Commercial... Mary Responds! (Updated)

Posted April 4, 2012

The backlash received by Mary J. Blige’s Burger King ad was real

—so real, that the fast food franchise yanked it from its YouTube channel (via MTV RapFix).

“Crispy chicken, fresh lettuce, three cheeses, ranch dressing, wrapped up in a tasty flour tortilla," Mary sang to the tune of “Don’t Mind.” The R&B songstress was allegedly paid $2 million for the chicken-glorifying ad which appeared alongside those of David Beckham, Selma Hayek and late night host Jay Leno.

But while the latter three’s ads remain on the net, Mary’s does not, and many tweeted discontentment before its removal.

Fans had things to say like, “Oh @Maryjblige how I LOVE thee..but im not sure about this Burger King ad” and “Just watched @maryjblige singing about chicken in a Burger King ad, and stared the blankest stare of my life.”

Branding expert Steve Stoute said, “The issue is the burger king commercial is thT these agencies visit culture and then do work that is so in authentic it's embarrassing.”

Did you feel the same way about Mary J.'s ad? Leave a comment and let us know. —Stephanie Long

UPDATE: Mary J. Blige released a statment to TMZ

In a statement, Mary J. tells TMZ, “I agreed to be a part of a fun and creative campaign that was supposed to feature a dream sequence. Unfortunately, that's not what was happening in that clip."

"I understand my fans being upset by what they saw. But, if you’re a Mary fan, you have to know I would never allow an unfinished spot like the one you saw go out."

Burger King confirms the ad was released prematurely "before all of the licensing and final approvals were obtained." The fast food giant also says, "We would like to apologize to Mary J. and all of her fans for airing an ad that was not final."

Tags: Mary J. Blige, Burger King, pulled

Comments

Print
  • Previous Steve Harvey, Micheal Ealy, Gabrielle Union & More Attend 'Think Like A Man' Premiere

    Steve Harvey, Micheal Ealy, Gabrielle Union & More Attend 'Think Like A Man' Premiere

  • Next Scarlett Johansson Fights Off Enemies in New 'Marvel Avengers' Trailer

    Scarlett Johansson Fights Off Enemies in New 'Marvel Avengers' Trailer

More Like This

  • 10 Producers Who Should Remix Miguel

    10 Producers Who Should Remix Miguel

  • Listen: Deadmau5 Previews Three New Tracks

    Listen: Deadmau5 Previews Three New Tracks

  • 20 Weird Fast Food Menu Items

    20 Weird Fast Food Menu Items

  • Khaled Taught Me: 6 Symptoms Of Suffering From Success

    Khaled Taught Me: 6 Symptoms Of Suffering From Success

  • A Steve Jobs Hologram In The Works?

    A Steve Jobs Hologram In The Works?

  • French Montana Signs Lil Durk To Coke Boys Imprint

    French Montana Signs Lil Durk To Coke Boys Imprint

Search form

Follow Vibe on:

Link to Vibe Facebook Page

Photos

More

More

10 Producers Who Should Remix Miguel
Read more >>
20 Weird Fast Food Menu Items
Read more >>
Khaled Taught Me: 6 Symptoms Of Suffering From Success
Read more >>
25 Songs The $590 Million Powerball Winner Needs To Play Right Now
Read more >>
Spotted In Paris: Kim K. Chills With Mom And Friends In More Comfy Shoes
Read more >>
Spotted: Nicki Minaj On Set Of Her Film Debut 'The Other Woman'
Read more >>
Trap Animal: 5 Dope Bro Safari Tracks
Read more >>

Subscribe To Vibe Magazine

Subscribe
Customer Service
Give a Gift

Newsletter Signup

Friends of Vibe

VIBE Vixen
    BlackBook.com
      DrewReports.com
        The Rundown.TV
          ThyBlackMan.com
            DatPiff's
              Sneakerfiles
                Xclusives Zone
                  Clutch
                    HipHop-N-More

                      © 2009-2013 VIBE All Rights Reserved. Intermedia Vibe Holdings, LLC

                      • Home
                      • About
                      • Privacy
                      • Contact