Carmelo Anthony believes his time is now.
The New York Knicks star recently claimed the NBA's scoring title, averaging a league high of 28.7 points-per-game with his team currently ahead of the Boston Celtics in the first round of the playoffs. On Monday (Apr. 22), Anthony launched a luxury bi-annual, watch lifestyle magazine titled Haute Time.
Melo's column includes commentary on timepiece trends, styles and new products. His "Watch of the Day" feature for the mag can be seen on his Instagram.
“Whether you’re at the start of your journey or you’re already a collector, Haute Time will get your heart racing,” Anthony stated in a press release. The publication marks Anthony's first stint as a publisher.
Haute Time will available in four major cities including New York, Miami, Los Angeles, San Francisco and online at www.hautetime.com. Coverage will also include NFL, NBA, and MLB locker rooms, private jets, and distributed to around 14,000 homes over $5 million in value—in addition to over 500 luxury watch boutiques worldwide.
Motivational speaker Tonny Robbins covers the magazine's debut issue.