‘Catfish’ Star Named New Face Of Rocawear


Camille Augustin / May 22, 2014

If you thought the e-couples on MTV’s Catfish: The TV Show were surprising, then keep reading this post. The groundbreaking reality show’s co-creator, Nev Schulman, was recently named the new face of Jay Z’s former clothing label Rocawear. The 29-year-old producer promoted his first modeling gig on the ROC4LIFE twitter account Tuesday (May 20), announcing his new venture.

In an interview with MTV UK, Nev said that he looked to Vogue for modeling inspiration. “I did watch the short film Max made with Lena Dunham and Hamish Bowles, where he taught her how to pose! So I practiced doing a ‘Gisele’ and a ‘Naomi’.” The new collection will be available for purchase on rocawear-europe.com later this year.