To adorn his forthcoming album Because The Internet, Childish Gambino appropriately plucks a GIF for his artwork. The self-portrait of the rapper, also known as Donald Glover, becomes a blur after a several seconds, which could be compared to the longevity of most items on the e-streets.
Gambino has paved the way for the project's release with such tracks as "Melrose," "Yaphet Kotto" and "Worldstar." According to Twitter, he's also been streaming the album out loud in various places including Trinity Bellwoods Park in Toronto and Drexel in Philly. For the rest of us, BTI descends Dec. 10.