You did it for Valentines Day. You did it for that huge school or work project. And here you are again, you procrastinator you, the week of SXSW's core music festivities, wondering why you didn’t book a hotel months ago. Deep sigh.
Travel website Roomer (www.RoomerTravel.com) is made for situations like this. Think of it as the StubHub of hotel reservations: Users post accommodations for their nonrefundable/un-used hotel rooms at a price of their choosing (usually discounted), and you, oh late one, suddenly have a roof over your head in a jam-packed city hosting one of the most important music festivals around.
Deals for Austin, TX during SXSW are available here. Meanwhile, Roomer also operates everywhere from San Francisco to Paris.
Alternatively, the Hotel Tonight app can help you find buzzer-beater deals right from your palm. Hotels provide their unsold rooms at value prices; you book directly from your smartphone. It's available in both the App store and on Google Play.
And a word to wise for the chronically late: Once you’re done turning up at SXSW, get an early jump on those taxes. We can't save you from Uncle Sam, fam. —John Kennedy