Diddy Introduces Lil B At SXSW 2011 [Video]

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Mikey Fresh / March 21, 2011

2011 was hip-hop’s official takeover year at the SXSW music festival, that rolls through Austin, Texas every spring. It was a week of surprise guests and nonstop live music. One of the more memorable moments came from the Fader Fort, when Diddy showed up unannounced and gave the Internet sensation a rousing introduction. Here’s a look back.