Get ready to turn your TV sets to Channel Diddy.
Puff is prepping the launch of his cable TV network in July, partnering with former Live Nation boss Andy Schoun and Comcast CEO Brian Roberts.
“The first channel created entirely from the ground up in this new era of social media," Diddy said in a statement. "We’re building this platform for artists to reach an extraordinary number of people in a completely different way. Revolt will be live, like all great moments in television history.”
The head honcho of Bad Boy increased the level of anticipation for the network on social media with video teasers that feature Mac Miller and The Game.