Watch out Dr. Dre and Jimmy Iovine, you've got company. Posse cut assembler DJ Khaled is stepping into another arena of the music industry. He has announced the launch of his new line of music gear, "We The Best Sound" headphones. He flooded his Instagram excitedly with product promo. He said this of the new business venture, which he hopes will catch Forbes' attention:
Today I am proud to announce that I have partnered with Heads Audio & Bang Olufsen to create the best audio in the market place, We The Best Sound. We The Best Sound represents the very best in audio entertainment. Alongside the prestigious Bang Olufsen brand, We The Best Sound and Heads Audio will provide the listener with the highest quality sound in electronic audio entertainment and will continue to carry on the tradition in excellence set by Bang Olufsen. It will also provide the listener a chance to hear audio the way I hear it when creating my music. I take pride in crafting a sound based on time, care and most importantly the best quality sound on the planet. Embark on this journey in sound with me...you won't be disappointed. We The Best Sound, the brand you can trust. H6 with Dj Khaled by B&O @wethebestmusic @wethebestsound @headsaudio @beoplay #GODISTHEGREATEST!