VIBE: What separates Hot Creations from Pop culture EDM
MIGUEL CAMPBELL: Some friends of mine were playing my music at the 2010 WMC, which is where Jamie Jones and Lee Foss first heard my music. I was then asked if I would be interested in writing an album for the label. It is a great honor for me to be releasing the first album on the label as there are so many great artists involved in Hot Creations right now and there are some great LP’s still to come so to present the first one on the label is amazing.
You have given us an exclusive track “Life”. What is the Significance of song and what was going on in your life, when creating it?
When Ninjitsu and I were in the studio writing the verse that was used, we tried to portray the feeling of prejudice when it came to both of our styles of music. Ninjits' is still into the hip-hop scene and there is a remaining struggle going on in hip-hop in the north of England and when It comes to the disco side of the house music scene, I have experienced my own obstacles which needed to be overcome and this track reflects that.
Your latest release “Rockin Beats,” is currently #7 on the deep house charts and #24 overall on Beatport. What influenced you in this song, and how does it feel to make such an impact with hip hop in house?
This song was made at a time when no-one was into the music that I was making and the MC - 'Naroe' started to drop the skit ' don’t give a… when they're rocking my beats' and at that point I knew we had the hook and decided to use this throughout the track. It's a great feeling to have been able to make waves within the scene by utilizing hip-hop elements, as it is the style that had given birth to my life as a DJ.
What is the idea behind the video? It is very early MTV Jams-esque.
The style and concept of the video is very simple and reflects the hard time I had throughout the years of my production career in that many folks would mock and make fun of what I did but now lots of people are into what I do and so at the end of the day, I am happy.
In your music, you use a lot of timeless snare kick drum beats, like Micheal Jackson’s “Beat It”. How is Hot Creations adapting to this sound, and what are some of you favorite songs that have influenced this style?
Hot Creations have always supported my style of music and it has been great to see other artists using similar styles with their beats. For me, I always liked clean, 80's sounding beats throughout the years. From the sounds of Ice Cube, DJ Mugg's & Pete Rock + CL Smooth - right through to Daft Punk & Alan Braxe etc. All of these artists have been a Major influence on what I do and love.
While in Mam you had some funky beats. How have you transitioned into your own solo album?
The transition was easy as our MAM project is still ongoing and Matt Hughes also assisted in the production of several tracks on the album. The styles are not too disimilar in the dynamics and production content but for my album, I just held back on some of the elements that go into a MAM track / remix.
You were born in Northern England, what does Northern Soul mean to you?
I am a little too young to have experienced the northern soul movement first hand. However, I believe that a large part of that movement crossed over into the Manchester and Leeds house music scene, which was a great influence on the way I do things today—both in the musicality and the togetherness.
What is your favorite track to create on the album and why?
My favorite track to produce was “The Avenger”. This is the track that took the longest to produce. With so many elements to it and a great need to nail the dynamics, I had a lot of fun with this one.
“Something Special” was at the top of the Beatport charts in 2011, and currently has over four million views on Facebook. It’s remarkable for an indie label. How does the success and broad appeal of this song make you feel?
Whilst out in Ibiza last year, it became apparent that Something Special was going to be a great record. I knew that it would do quite well but honestly did not think that it would have the impact that it has had on our culture and my career. It is overwhelming to have such great feedback and hear so many kind comments whilst knowing that the best is yet to come.
How does your label, Outcross, differ from Hot Creations, Crosstown and others you have worked with?
We have now entered a new phase at Outcross Records in that we have a new distribution and management team. The music that we release at Outcross is a little different to the music on other labels in that we always represent the funk and this does not always mean that we release club music. Matt Hughes and I have been producing music for our label for a long time and there have been many releases over the years, which have been influenced by Rock, Pop, Soul and all types of other contemporary styles and genres. Lee Foss & Jamie Jones pioneered a great new ethos within the industry, which has helped to get great music heard. They have both opened up doors for many unknown artists and provided opportunities, which were difficult to come by not so long ago. This is something that has influenced our new phase at Outcross.