Dr. Dre Brings Bangin’ Beats to HP

Music

John Kennedy / October 13, 2009

Dr. Dre and Jimmy Iovine have unveiled plans to release an exclusive line of HP laptop computers. The HP ENVY 15 Beats limited edition notebook PC is the latest in HP’s ENVY line. Iovine and the good Doc (who calls the laptop “the new stereo”) is apparently trying to give Steve Jobs a heart attack with its features: Mixing software from Native Instruments’ Traktor LE, black high-gloss finish, and Dr. Dre’s headphones thrown in as well. It retails for $2,299. “We started this journey with the headphones to improve the transmission of sound between record makers and consumers,” Iovine said at a press conference Monday. “What’s out there is not representative of what you hear in the recording studio. As we went on this journey, we found that computers were in the way. Artists and producers want their sound repaired in digital audio. Computer companies charge $1,000 for computers but only spend 50 cents for speakers. With HP, we found a partner willing to take the step to improve the overall sound in the PC. This is for anyone who plays music.” The HP ENVY 15 Beats will be available Oct. 22. –Linda Hobbs