We know he's always liked some Carlos Rossi, but now E-40 is following in the steps of hip-hop magnates like Diddy and JayZ by releasing his own line of alcohol, the Earl Stevens Selections, which is the name of his winery that will produce his own Moscato, Cabernet, and Zinfandel wine..
E-40 recently tweeted the link to his new wine website, which offers the three types of wine mentioned above with a little breakdown about why each is essential.
This is quite the marketing package for E-40, as he's also planning to drop another triple-disc album on December 3rd called The Block Brochure: Welcome To The Soil 4,5, and 6 (get it?). The album features a ton of artists including Juicy J, Ty Dolla $ign, T.I., Chris Brown, Danny Brown, Schoolboy Q, Big K.R.I.T., Rick Ross, and plenty more.
40's is a unique piece of merch to pair with the album: tastier than a t-shirt and classier than a bottle of vodka.