Producer. Performer. Designer. DJ. EDM Enthusiast. Known best for his stage appearances alongside some of the industry's top players, Kryoman (aka Andrew Moore) is more than just a robot behind smoke guns and LED lights but rather one of the most insightful participants in the genre seeking and playing out all possibilities offered in EDM. VIBE had the chance to know the man behind the mechanics before his performance at the NYC stop of Steve Aoki's "Aokify America" tour (see photos here) where Andrew opens up about the Kryoman beginnings, working with key artists in hip-hop, a rational solution to drug abuse in EDM and future studio time with Akon and Paris Hilton.
VIBE: How are your feeling right now? Not nervous or anything?
Kryoman: Not really, I’m mean I’m happy to be here. We’ve been working a long time to get here. This is like end game for us as part of a long process. We knew New York was going to big, we knew we had to bring our A-game cause Pharrell’s here. It’s a big show, and my whole team’s been working their a**es off so we’re ready.
Now did you get your start? Where did the idea come from?
Origins of Kryo? That’s such a big deep dark thing. If we go all the way down there, we’re not going to be able to touch on any of the new stuff.
How about a summary?
Summarize 15 years of contribution to the music industry? It’s was just one of the concepts of performance I designed for my career… it just went on to be the most successful.
What drew you to the EDM genre?
I’ve always been into the genre. All of those different roles were played in the music industry, in EDM. I started when I was 15-years-old, about 15 years ago, in Ibiza. Every sort of creative aspect that could be applied to the music industry – shows, performances, stages – I did it.
When was your big break?
Guetta. Can’t get any bigger than that.
How did you guys hook up?
His wife. Yeah, Cathy’s awesome. She saw me performing with Erick Morillo, and basically asked me to come and work with her on her new project, ‘Fuck Me I’m Famous.’ This is way before David even touched pop star. The project turned out to be a massive success, and David asked me to go on tour with him. Then we designed the show called ‘The Future’ together, which is an element of his live tour. Did that for two years. He had to slow down, because we were doing 300 concerts a year in 50 different countries, so I decided to jump ship since I was always associated with Guetta’s name and dissolved into his product. It was very difficult to shake that. So [my team] deconstructed everything that we did, reinvented myself as an artist, picked up a different genre, which was the Steve Aoki sort of thing. He seemed like more of a perfect artist to work with considering he’s very into crowd interaction. Picked him out, started working with him. Developed this for eight months and then here we are.
There is a trend of hip-hop and EDM fusing together through collaborations. What has been your experience with the hip-hop genre?
I’m already collaborating with Akon, plus I’ve toured with the Black Eyed Peas.
Were you a fan of hip-hop originally, or did your passion for EDM bring you into it?
When I was working with David, that’s when I started working with Will.i.am, Usher and everybody like that. Then I realized how nice they were. They’re great man, I love working in hip-hop. I work a lot with T-Pain, Flo Rida, Ludacris so there’s not anyone in hip-hop I haven’t worked with already. I’ve been lucky enough to share the stage with a lot of amazing artists. I’ve even worked with Nicki Minaj at the AMAs in 2011. It was the opening act and I was there with Taylor Swift in the front row when she first started and Stevie Wonder. I’m looking out of the robot suit thinking ‘Holy sh*t, how did get here so fast?’
What would you credit your success to?
Just dedication. Loving what I do and committing myself to it 24/7. I don’t think about anything else. When I want to decompress, obviously I’ll do other things, but it’s just too difficult for me because I’m 100 percent focused on this, and there’s not many people who give as much as sh*t about EDM as I do. I’m caring about certain elements of electronic music that people are not even discovering yet. A lot of electronic artists try to dabble in it, but they’re so swamped with touring and producing that it’s very difficult to find someone who’s in touch with it as I am.
You also play a role in fashion. How do you bring that craft into EDM?
I have my own clothing brand, a merch line, and my own shoe line coming out in January that features LED shoes. What I do is link fashion, sports and everything outside to EDM. For instance, I have the New England Patriots come to all of my events; we were all just hanging out in Boston yesterday with David actually. I think DJs dressing like shit is an old thing, but David and I dress well. It’s all about how you carry yourself in business.
Considering everyone you’ve met in your longstanding career so far, have you ever had a star struck moment?
Always, but at the end of the day I have to meet tons and tons of different people and I don’t have time for start struck moments. When I do get them, I just have to go to the bathroom, get over it and then come back.
Who would you say parties the most out all the people you’ve met?
P. Diddy... And when I first met Paris, I wasn’t really star struck but it’s just uncomfortable. I’m remixing her track “Good Time,” but she’s a good girl and she’s always been supportive of my career. We’re talking a lot about redesigning a new show for her…
A reality show?
Nah, a performance show, but that’s a pretty good idea actually. We should do a reality show around the making of the new EDM show for her. I’ll have to talk to her about that actually… sorry, I was getting distracted by the girl getting pinned over there and freaking out.
[Behind us there is a young girl being addressed by EMTs]
What would be your response to that, especially after the controversy surrounding Electric Zoo?
Well it’s not good for the local government to see that f*cking sh*t. I’ll tell you what, if that stuff gets out it’s very detrimental to what we do as a business. I think it’s just not enough education. Instead of banning concerts and festivals, you need to educate kids on drugs by trending moderation and there’s ways to do it. Just maybe a couple of government campaigns, locally with New York.
Luckily, DJs have been putting out their own drug awareness campaigns though.
Oh yes, everybody does. Steve [Aoki] totally does it all the time telling fans to party safe. For instance, after the disaster in Berlin it was down to mismanagement and security. The people involved in the music industry just don’t understand; for instance, what you just saw going on back there, that’s union workers, union EMTs that don’t work with dance music, that don’t know how to handle drugs... The other day I just walked through the front entrance and there’s union security outside who are just rude to people and you don’t need that. It’s all just a bunch of kids trying to have a good time. If they want to prevent deaths at EZoo and places like that, they just need to promote moderation, provide specific courses for EMTs and just approach it differently or the government should make promoters hire a specific kind of EMT designed for their concerts.
So where do you go from here? You mentioned before your new remix and show with Paris Hilton but is there anything else on the horizon for Kryoman?
I have a couple of tracks in the works, working with DJ Stellar, Orville Kline. I’m headlining a festival in Japan in January. I mean, my schedule is pretty packed until the 23rd and then I’m just going to be in the studio trying to create some stuff. I know David’s lining up some stuff with friends of mine Shermanology.
So how to keep up the energy to do all these things?
I love it. We’ve been waiting for electronic music to peak in the United States for a while. Took you guys a loooong time. Soon as it happened, we just moved to the stage and that was it.
Where do you think EDM will go from here though?
Once it settles, I think it will be a great thing. It’s part of a generation now. I look out during shows and I see kids 16 and 17 who will ride this music all the way through till they’re 23 and 24. We’re digging in for at least a good 10 years. People used to tell me about the rock ages with bands touring on buses and packed stadiums… well, it’s happening only it are with electronic music. Plus, Americans know one good thing and that’s what I love about them, and it’s to go big. They love to go big.
Photo credit: Ray Shot Me