Eminem is partnering with Brisk in a Super Bowl ad that will debut on Sunday during the first quarter of the big game on Fox.
Eminem was given creative freedom to help develop the idea and the script for the spot from the beginning of the project. He decided to work with Brisk because he was intrigued by stop motion animation and the opportunity to have creative input. This marks an ongoing partnership, which only starts with the co-creation of the Super Bowl ad spot.
Tune into the game to see the spot.
In the meantime, the photo above is a sneak peek of Eminem's puppet likeness that will appear in the commercial.