Brooklyn based clothing line First Love Yourself plans to release a limited edition snapback in collaboration with Baltimore Ravens rookie Matt Elam. The hat features a Ravens-inspired colorway and the upstart brand's FLY acronym within its heart shaped logo. Stitched onto the back of the snapback is the hashtagged phrase #EatGreedy - a term coined by Elam. According to Elam, #EatGreedy means grinding major and making sacrifices to be the greatest at what you do. "Add that to our encouraging message and you have the formula to have nothing but a positive impact on society and you can help other individuals become great along the way," the brand says. The limited edition snapbacks will be available for $40 at www.firstloveyourselfny.com beginning September 22nd for 48 hours.