It's not exactly what you think, though...
We've seen newcomer Tika Sumpter on Gossip Girl and most recently, The Game. But lately, she has been tapping into her more envioronmentally conscious side. The Body Shop tapped her to co-host (with actress Amy Smart) the unveiling of their new eco-conscious range of body wash, Shower Gels for Earth Lovers, and to kick off its water conservation challenge, just in time for Earth Day. The campaign will raise awareness about water conservation by challenging consumers to take shorter showers. If each person took a three-minute shower, that would conserve about 50 gallons of water per shower or 18,000 gallons a year (a typical showerhead uses about 7 gallons of water per minute).
We caught up with Tika to find out how she's doing with that challenge and to get some new insight for Gossip Girl and The Game.
The Body Shop's Shower Gels for Earth Lovers is a range of 100% biodegradable shower gels (paraben, fragrance and sulfate free) infused with a blend of herb and fruit extracts and containing Community Fair Trade organic aloe vera from Guatemala. Through this exciting new initiative, The Body Shop promotes a more environmentally sensitive shower experience.
“We know that taking a shower in just three minute sounds challenging, but our goal in launching this campaign is to start a discussion. Even if three minutes seems unlikely, why not try and reduce your daily shower by three minutes – you can save up to 21 gallons of water per shower! For those who are up to the challenge, one fun approach is to lather, rinse and repeat to your favorite three-minute tune. The challenge is making sure you’re all rinsed off before the song ends. Ultimately, we want everyone to play their part in water conservation and these are a some easy ways to make a difference,” stated Shelley Simmons, Director of Brand Communications and Values, The Body Shop. “At The Body Shop we strive to protect our planet and encourage our consumers to do the same.”
The line of shower gels features unique blends like Fig and Rosemary, Cucumber and Mint, Apricot and Basil and more. (Editor's picks: Fig and Rosemary and Pear and Lemongrass).
Head over to The Body Shop for more information about their new shower gels and the three minute shower challenge.