The Goods: Beyoncé Loves VIZIO

News

Vibe / January 17, 2010

It’s official: Beyoncé owns your HDTV. After announcing that they’d be releasing a lineup of 3D televisions this summer at the Consumer Electronics Show last week, HDTV company VIZIO inked Mrs. Carter to a three-year endorsement deal this week that allows the company to use her name and likeness to promote the brand moving forward. No financial terms of the deal were announced but the partnership between VIZIO and Beyoncé will also reportedly allow Hov’s chick to have a say in the design and performance of some of VIZIO’s upcoming products. So if you already switched to DirecTV thanks to this commercial, it’s safe to say you’ll have something to watch it on soon. ––Chris Yuscavage