Heineken Debuts Electrifying Installation at Ultra Music Festival

News

By: / March 13, 2013

Heineken in the hizzzouse, literally.

Making its debut at the 15th anniversary of Ultra Music Festal, the Heineken House will serve up fresh brewskies to the electronic dance music community starting this weekend with an electrifying new installation. Complete with LED lighting, low-hanging fog, air conditioning and projections of Ultra stage feeds, the structure is designed to immerse guests into a complete audio and visual experience that ensures they don’t miss any of the action.

“It’s about bringing attendees a cutting-edge experience that enhances their time at the festival and ensures they don’t miss any of the action,” Leanne Maciel, manager of Heineken Sponsorships & Activations tells VIBE. “With this activation we’re extending the spectacle and vibe of Ultra’s main stage to the beer line, giving festival-goers an immersive experience every time they purchase a beer so they don’t miss a beat.”

VIBE tested Maciel’s DJ knowledge by asking her which acts she’s most excited for. Her response: “Impossible choice! There is just so much amazing music at Ultra. It will be especially exciting to see DJs like WhiteNoize, who first performed in the Heineken Domes at Ultra, grow in popularity to perform on the live stage this year.”

In addition to the new installation, there will be a Heineken Light Star Bar, complete with lounges and live projections of the festival performances and the Heineken Light Pavilion where a line-up of eight additional bars, featuring 32 handles of the brew will be on tap for thirsty festival-goers.

Check out the Heineken Ultra remix app, available for download on Heineken’s Facebook page for users ages 21 and over. Break out your cyber i.d. and get in the mix.

Don’t miss VIBE’s “20 Acts You Must See at Ultra Music Festival 2013.” Add “Heineken House” to that list.