With 2013 making its arrival, the music industry is implementing some changes along with it.
Interscope Geffen A&M chairman/CEO Jimmy Iovine and president/COO John Janic announced that Geffen Records chairman Gee Roberson will helm the new label imprint called Blueprint, according to Billboard.
"I'm very happy about the knowledge and experience I gained at Geffen that will be very useful going forward in the future," Roberson said. "Now it's time to go back to my roots, that entrepreneurial spirit, wrap my arms around my own label and fold it into Interscope Geffen A&M. Based on the relationship I already have with Jimmy and everyone at the label, this is a very natural move that's filled with synergies."
Iovine co-signed Roberson for the new gig. "Gee has an extraordinary entrepreneurial instinct and that spirit has always been an important part of our company. John and I are thrilled at the opportunity to partner with Gee on his latest venture."
Several artists to join the Geffen roster and are expected to join Roberson at the New York-based label include rapper/producer Hit-Boy and Chicago rappers LEP Bogus Boys.
“We appreciate any and everyone that’s ever listened to our music, watched our videos and supported our cause. We’re here to open the door for Chicago music and show you what it’s really about, so we can change the misrepresentation of our city and how we’re portrayed to the world," President and CEO of Infared Music Eric Alvarez tells FSD. "There’s a wealth of positives and potential in our city and region. Everybody knows L.E.P. and Infared Music Group has been carrying the torch and we will continue to brand and grow right here in Chicago. Special shouts out to all the youngins doing it, and a very special shout out to the most promising artist Spenzo (@AintUSpenzo). 2013 it’s all of ours.”
Hit-Boy also took to Twitter to express his gratitude, "2012 has been great to me and my fam. Feeling more blessed than ever. Excited to see what God has planned for 2013. TU."
Congrats to the homies for ringing in the new year right!