Influencers: Music Industry Vet Steve Stoute Discusses The Concept Of ‘Cool’ And Cross Branding In Hip-Hop

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Mikey Fresh / January 19, 2011

Music industry titan Steve Stoute, who has worked with the likes of Jay-Z, Nas, Lebron James, and Justin Timberlake, recently took time out to discuss his concept of “cool” and “how new cultural codes are redefining traditional corporation communication.”

“Named one of the Fortune’s 40 under 40 list and inducted into the American Advertising Hall of Achievement (2009), Steve Stoute is one of today’s most influential forces in entertainment marketing. His client roster includes companies such as Samsung, State Farm, Mc Donald’s, Target, Wrigley’s, HP, P&G and artists such as Lady Gaga and Rihanna (management).”

(via UHTN)