Move over Vine, video for Instagram is here.
Before you start readying your thirst traps in beautifully filtered reel time, here are the basics according to Instagram CEO Kevin Systrom who spoke at parent company Facebook's 'Big Idea' event about the new video feature.
-15 seconds of video time (which beats Vine's 6-second recording capability)
-13 custom filters
-A cover frame
-Available for iOS and Android
"It's the same Instagram we all know and love, but it moves," he says, adding that over 16 billion photos are shared daily.
Expect the cinema capability to come to a smart phone near you... as soon as you update your Instagram app on your iPhone or Android.