J. Cole Breaks Down Dreamville’s Interscope Deal

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By: Camille Augustin / January 30, 2014

J. Cole had a stacked week. After his Roc-A-Fella chaining day courtesy of boss Jay Z during his birthday show at MSG on the “What Dreams May Come” tour, the Fayeteville native unleashed his rapping militia, Dreamville Records with a newly minted deal with Interscope Records.

The Cole World leader discussed his new role as executive and the future of Dreamville under this new contract in an interview with Forbes .

“We provide the artist, the direction, the guidance, the music, the new ideas, and they provide muscle and years of experience of really giving artists the proper push,” the Roc star said. “We hope to add to the list of legendary albums that were made over in that building.”

As for his new executive title, the 29-year-old added, “It gives me the opportunity to sign acts and break them, but as a producer, it allows me to produce someone’s entire album and put it out – that’s what I really look forward to.”

The St. John’s University grad plans to follow in the footsteps of Dr. Dre and Jay Z in this capacity, saying “these guys who had amazing artistic ability in terms of rapping and production and song writing, but also had a double-sided executive mind.”

The rappers of Dreamville include Bas, KQuick, and Omen, who recently dropped their compilation mixtape titled Revenge Of The Dreamers.

Interscope is also home to artists l50 Cent, Eminem, and Kendrick Lamar.

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