J. Cole Says Interscope’s Joie Manda Wanted Him To Be ‘Like Dr. Dre To His Jimmy Iovine’

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By: Adelle Platon / February 12, 2014

Jermaine Cole is now a record label executive, but he’s not power trippin’.

At his born day show at The Theater at Madison Square Garden last month, he revealed a new deal with Interscope Records to form his new record label, Dreamville Records.

In an interview with Billboard, Cole said that the deal had been complete since December but he wanted to make the announcement in a grand way.

That he did. During the last stop of his What Dreams May Come tour, concertgoers were presented with physical copies of the mixtape Revenge of the Dreamers, the introductory project from Cole’s new roster.

The N.C. native also said that the deal began when President of Urban Music at Interscope Records, Joie Manda, reached out to him for a meeting.

“I thought he wanted me to produce someone over there and I was excited about that, but then he told me that he really believed in me as an executive, a label CEO and a producer. A Dr. Dre to his Jimmy Iovine. He had the vision.” Cole reflected.

Since the “Crooked Smile” rapper had a Dreamville crew before the joint venture, he already has a line-up, which now consists of rappers K-Quick, Omen and Bas. However, Bas is the only one officially signed.

The Queens native will be releasing the first project from the Dreamville-Interscope imprint, titled Last Winter, on March 6. The album will be available online for free but also for purchase on iTunes.

Listen to Revenge of the Dreamers below.