We all love to chart first-week numbers, but the album sales race is a marathon, not a sprint.
While Kanye beat out J. Cole by 30,000 copies in their epic June 18th showdown, Born Sinner is outpacing Yeezus a month later.
Cole's sophomore album scored Gold certification, now reaching 506,000 copies sold. Meanwhile, Kanye's latest sits at 475,000, just shy of half a millie.
Born Sinner over 504k sold, Gold in 1 month... Congrats to @JColeNC and My whole Dreamville Family
— Ibrahim H. (@KingOfQueenz) July 24, 2013