This holiday season, Barneys New York will partner with hip-hop mogul Jay Z for an exclusive high-profile extravaganza, set to take place at the retailer's flagship store on Madison Ave.
The event, A New York Holiday, will showcase a variety of products, designed by labels such as Balenciaga, Balmain, Hublot, Lanvin, Moncler, Proenza Schouler, and Rick Owens in collaboration with Hov. The self-proclaimed "Picasso" also will curate a 1,500-square-foot art gallery within the store, entitled Barneys New York Sean Corey Carter.
"Everything that encompasses A New York Holiday,the items chosen, the amazing designers that participated, the windows, the design of the [BNY SCC] Gallery represents a perfect example of a unique and groundbreaking collaboration that I hope demonstrates how inspiring New York has been to me," Carter told Women's Wear Daily. "Barneys New York and I were able to take the slickness, energy and innovation of New York City and translate that into quality, timeless pieces."
Many of the products cater to male consumers but the affair will also present accessories and home decor. Among the offerings include a hoodie from Rick Owens, an 18-karat-gold double ring from Hoorsenbuhs, the debut of the Shawn Carter by Hublot 45 mm watch - which retails for $33,900 and many other designs from Barneys, Roc Nation, En Noir and more. The project follows Barney's 2012 promotions in conjunction with Walt Disney, Electric Holiday, and their 2011 project with Lady Gaga, Gaga's Workshop.
The limited collection goes on sale Nov. 20 through Jan. 3 at Barney's retailers in New York, Beverly Hills, San Francisco, Boston, Chicago and Barneys.com. 25 percent of all sales from the holiday promotion will go toward the Shawn Carter Scholarship Foundation.