Is Jay Z’s Brand Suffering Due To A Lack Of Authenticity?
Jay Z may have seemed to reach a career zenith in 2013, but some feel that Jay Z The Brand is getting harder and harder to trust. According to a report from Business Insider, Hov’s recent business ventures, such as the Magna Carta… Holy Grail release with the Samsung Galaxy, actually aren’t helping his image.
His Samsung partnership was the second least popular celebrity marketing deal of this year among millennial consumers (ages 13-31), coming behind Justin Bieber’s most hated OPI partnership. In addition to this find, a survey conducted by celebrity branding expert Jeetendr Sehdev found that Jay may still be popular with multi-aged Americans in general, however when it comes to the persuasion aspect of his brand, he lacks authenticity.
“Millennials question the exact nature of Jay Z’s role in the artistic process,” Sehdev said. “Does he really write his own songs? Is he choosing the artists to collaborate with, or is he just the face of a money-making empire?”
Read the report in full here.
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