Jay Z Talks ‘Picasso Baby,’ Missing Hyphen With Big Boy’s Neighborhood


/ August 2, 2013

Jay Z surprised Los Angeles radio listeners Friday with a phone call to Power 106’s morning show, “Big Boy’s Neighborhood.” The music mogul, who recently finished a two-day performance at the Rose Bowl on his Legends of the Summer tour with Justin Timberlake, discussed his rap moniker’s missing hyphen and the “Picasso Baby” video set to debut tonight on HBO.

“Yeah, I sold the hyphen,” he explained. “That was like three years ago, I don’t know how that story resurfaced, but I guess it was a slow news day. I been sold that.”

When Magna Carta Holy Grail was released with Hov’s name spelled “Jay Z” instead of the former “Jay-Z,” reports surfaced discussing the missing hyphen; there was even a Craigslist ad for the now defunct punctuation mark.

“I mean, I started early,” said Jay Z. “Hyphen, that was really big back in the day, now it’s like, it’s not useful anymore. You know, you change with time.”

Hov also discussed the “Picasso Baby” video, which features Girls’ Adam Driver, film director Judd Apatow and performance artist Marina Abramovic. The video was a six-hour performance, and featured Hov personally interacting with audience members.

“I just wanted to shake it up,” he said. “Everyone expecting Holy Grail will come first. Let’s shoot ‘Picasso,’ let’s just do things just because we feel like doing them. Let’s explore new outlets of releasing videos, not just the same channels. Let’s do other things.”

Check out the full interview below.– Nina Marrissa (@NinaMarrissa)

Photo Credit: Getty