Jay-Z’s ‘Decoded’ Ad Team Earns Honor For Campaign Marketing


VIBE / June 22, 2011

Jay-Z released Decoded last November, and it still seems to be receiving positive feedback. The best-selling novel earned an honor at yesterday’s Cannes Lions International Film Festival of Creativity, taking home the advertising award for its cleverly interesting marketing scheme.

Droga5, the ad agency who won the Outdoor Lion Award, came up with the fan-interactive campaign that placed whole pages of Hov’s novel in corresponding locations in New York City.

Fans were also given clues to the pages whereabouts and were then challenged to find their locations. Sounds like a good time! — Keenan Higgins

Props → HipHopWired