Looks like March is ending on a high note for Diggy Simmons. The teen rapper—who recently gained a strong buzz for his takes on Drake’s debut single “Over” and the Nas classic “Made You Look”—celebrated his 15th birthday on Sunday, but received the real icing on his cake yesterday when he announced his official signing to Atlantic Records.
Although Diggy says he had also received offers from Def Jam, Jive, Universal, and Epic, he shared with VIBE why he feels confident in his label choice.
“[Atlantic is] really hip to my vision and they work the way [artists] want to work by giving them a lot of creative freedom. And their team is amazing; everybody’s real cool and just as excited as me to get started on my project,” he says. “Honestly, I’m just super duper thankful for the opportunity that Atlantic gave me and every other label. I won’t even say that it was overwhelming. It was just surreal.”
Wondering what the details are of Diggy’s new venture? Ask the adults. “Honestly, I’m not even sure [how many albums I’m contracted to], that’s like what my lawyers and pops handle. I’m just making good music until they say stop and even after that I’ll just keep going [laughs].”
But it’s far too early for Diggy to worry about when his contract is up. Instead, Rev Run’s middle son is already thinking about label-mate collabos. “Lupe is my favorite hip-hop artist, so sharing a label is something to be excited about. I think Lykke Li would be a dope collaboration as well because I’ve always been a fan of hers and Trey Songz or Estelle would be really dope as well.”
As for the crass Twitter trending topic #JojoMustFeelLike that showed face the same day as Diggy’s signing, the young rapper stood unamused.
“Number sign Jojo must feel like a proud brother, is all I gotta say. Everything everybody was saying [about him being jealous]… he didn’t even feel that way. The jokes on them, cause they’re stupid. People always like to put a negative play on a positive thing. But he was super excited for me.”
Diggy is currently in the studio working on his as-yet-untitled debut album and second mixtape.—Tracy Garraud