Justin Bieber‘s second concert doc, Believe, chronicles a new era for the pop star, where media criticism threatens to drown out fan support. Unfortunately, Believe‘s first-week box office sales will do little to change that narrative.
Believe earned just $3.1 million in its first three days, or a fraction of what Never Say Never earned in 2011 to become the best-selling concert doc of all time, domestically. (The Hobbit: The Desolation of Smaug will earn up to $32 million this weekend.) Open Road Films, which is releasing the film in North America, cites a few reasons for the slump, including fewer screens (1,037, compared to Never Say Never‘s 3,100) and a smaller marketing budget.
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