Visitors to KanyeWest.com are getting a treat in advance of Yeezus.
A GIF loops on the site, showing Kanye recording lyrics for the new album in the studio, while Rick Rubin looks on from a couch. The teaser trailer is a real trip, and definitely worth checking out.
This is just the latest strange marketing device used to hype the upcoming album, like the projections on buildings across the world or the secret pop-up shows and listening parties. Kanye is pulling out all the stops for Yeezus - are you going to buy it?