Kanye West & Jay-Z (Pg. 3)

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kmurphy / January 12, 2011

SWITCH YA STYLE UP

Okay, we get it. When a producer is having a moment you can expect a bevy of artists lining up to jump on that in-demand sound and ride it all the way to Maybach glory. And right now Virginia-born beatman Lex Luger is living the dream. The musical architect behind such dramatic 808 bass assaults as Rick Ross’ “B.M.F.” and “MC Hammer,” “Waka Flocka Flame’s “Hard in Da Paint,” and Fabolous’ “Lights Out” has carved out impressive space as the current go-to conductor for southern-fueled street anthems.

Unfortunately, for Kanye and Jay-Z, the production on “H.A.M.” is so familiar that you expect the Bossss himself to pop up at any moment and shout out Chicago O.G. Larry Hoover. Even when the track deviates from the script, the orchestral hallmarks that added a quirky sensibility to West’s Twisted Fantasy sound contrived here. Remember, you are not a genius just because you featured an opera singer on a track that’s guaranteed to become the next $20 bill-raining strip club anthem. You are merely a show-off.