Nike definitely dropped the ball on this one. When Kanye West and his fiancee Kim Kardashian stopped by The Angie Martinez Show, Ye brought news that he will officially be working with Adidas to snub Nike for snubbing him. Kanye was less than pleased about the way Nike was handling his Air Yeezy II “Red October” design and release, so he opted to work with a company that granted him more creative freedom and royalties so he can support his family. Enter Adidas.
"[Nike] said, ok cool, we’re gonna give you a bigger sandbox to play in," Kanye explained. "We’re gonna give you this amount right here to design, and two collections a year, and 30 skews — that’s the amount of items that you have. Would that make you happy, Kanye? And I said, well I need royalties. It’s not even like I have a joint venture. At least give me some royalties."
"The old me, without a daughter, would have taken the Nike deal because I just love Nikes so much," he continued. "But the new me, with a daughter, takes the adidas deal because I have royalties and I have to provide for my family."
Watch the entire video above.