Remember the days when lyric videos just flashed the lyrics across the video? Then they started getting creative with the type. Well, Katy Perry's lyric video for her new anthemic track "Unconditionally" takes things one step further. It comes with a director (Aya Tanimura) and stars two models (Janell Shirtcliff and Erika Linder). One of the models mouths the lyrics, while the other just looks painfully into the camera, like there's some love affair between the two we don't know about. Low key, this could go off as a low budget music video, but it's not -- it's just the lyric video.
"Unconditionally" is the third single off Perry's fourth LP Prism, due Oct. 22. With her new LP, Perry hopes to kill off the cartoon character vibe of her previous pop effort, Teenage Dream. "Unconditionally" is definitely proof she is doing just that.