As MTV preps for its cross-country trip for the 2013 Video Music Awards at the Barclays Center, the venue isn't the only switch-up. Brooklyn artist KAWS has gotten his paws on the moonman and redesigned the coveted trophy.
The VMAs will be the first award show to use the Barclay facilities in BK. Since its inception in 1984, winners have received the spacey award, which depicts an astronaut holding a flag with the letters MTV inscribed.
“It’s such a strong, iconic thing. Everyone sees the Moonman and knows right off the bat what it is,” KAWS told MTV News. “When I was first invited to do the project, I knew that I didn’t want to create something new entirely, I wanted [to do] something you see that’s immediately KAWS and immediately Moonman; people just get it.”
The KAWS-designed trophy is 13 inches tall and features the big eared, X-eyed creature known as Companion in a spacesuit, holding the flag with the MTV logo on it. The iconic statuette was originally inspired by U.S. astronaut Buzz Aldrin, who posted the American flag on the moon in 1969.
"That’s what I liked about the project," KAWS artist Brian Donelly conveyed. "I wouldn¹t want to redesign it for history, I like the idea that at this moment, this first time in Brooklyn, the Moonman’s going to change.”
He also adds that the mystique behind the redesign adds to the reward. “I like the fact that, 40 or 60 artists will win this piece, and the majority won’t know anything about my work," he said.
Donelly will also design the set for the VMAs, placing a 60 foot KAWS moonman on stage - his largest creation ever.