Kendrick Lamar on How He Chose the Female Role in 'Poetic Justice'

As Kendrick Lamar’s newly released drama filled “Poetic Justice” video continues to rack up millions of Youtube views, fans are prying for details on the flick's leading lady. Recently, Hot97's Miss info sat down with K.Dot to discuss how his viral hit came together.

During their chat, K. Dot revealed that he had to make a last minute decision about choosing a new love interest for the role. The video was already in progress when he hand picked model Brittany Sky out a sea of ladies.

“We had another girl for the lead but I had an idea where I just wanted a little bit of a darker tone [girl] in the video,“ Kendrick tells Miss Info. Kendrick was sick of seeing only light-skinned video models. “It’s almost like a color blind industry where there’s only one type of appeal to the camera.“

Kendrick says it was Brittany's vibe that also caught his attention.

“I give [Brittany] the credit, too, for just being there, and being a natural, genuine young lady. She wasn’t all in the open, trying to jump in [front] of the camera. She was cool, just chilling. I always kept in the back of my mind like ‘you don’t ever see this tone of a woman in videos. ‘” Kendrick says, “No disrespect, I love all women, period. But at the same time, I still feels like it needs that balance.“