Kid CuDi Designs Beck’s Beer Bottle (Video)

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By: / July 31, 2013

Kid Cudi was one of several artists tapped for Beck’s Beer summer-long art exhibit. In a new commercial, Scott Mescudi breaks down the artwork behind his custom label, inspired by his Man On The Moon albums, to be displayed on 13.2 million labels. Watch the spot produced by IllRoots above.