Not only will Lady Gaga be performing at the 2014 SXSW Music Festival for the first time, the five-time Grammy winner will also give the event's keynote address.
Scheduled to take place at 11 a.m. on March 14 in at the Grand Ballroom of the Hilton in downtown Austin, TX, the conversation will be held by John Norris of Fuse. Gaga will join the likes Springsteen (2012), Smokey Robinson (2010) and Quincy Jones (2009) in being selected for the coveted honor. The keynote will follow her performance on the Doritos #BoldStage at Stubb's on March 13, a joint effort with her Born This Way Foundation.
The SXSW Music Festival goes down from March 11 to March 16 in Austin.