As the NBA season comes to a close, the league begins to fuel the anticipation for the upcoming playoffs.
A new 30-second clip starring the reigning NBA MVP LeBron James focuses on the diversity of its viewers during last year's Eastern conference finals.
In the commercial. entitled "We Are All Watching," James makes a slam dunk, with an alley-oop from his Miami Heat teammate Dwayne Wade.
More action is sure to follow when the playoffs kick off April 20.