Listen: Exclusive Kanye West Track Featured In New adidas Campaign


Iyana Robertson / May 24, 2014

Kanye West’s partnership with adidas is well underway. The soon-to-be-married rapper lent his musical talents to the brand’s newest world cup campaign, “The Dream: all in or nothing.” Soccer stars Dani Alves, Bastian Schweinsteiger, Luis Suárez, Xavi, Jordi Alba, Mesut Özil, Robin van Persie and David Villa star in the minute-long spot as drums with the makings of a warcry accompany Yeezy’s assertion that “you don’t see murder like this, this often.”

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Reminiscent of tracks from Yeezus, “god level” is repeated over the booming bass, which could also possibly be the title of the new track. With minimal lyrics, the tambourine-accented beat takes center stage before Kanye provocatively spits “You see sharks in the water, and they try to do nothin’ but put cocks in your daughter.”

West’s first adidas collection is slated for release this September. Listen to a snippet of his new track in the video above and check out an extended version here.