Transitions are common. Rapper turned actor. Rapper turned model. Rapper turned activist. But Rapper turned technological entrepreneur?
Seasoned Queens rapper LL Cool J announced the launch of his music production software, My Connect Studio, according to The Boombox.
The program, done in collaboration with Sony and his social networking site Boomdizzle, is a real-time virtual studio that functions as a bridge between artists and producers regardless of their location on the globe. My Connect Studio will also utilize various social networking sites such as Twitter and Facebook.
He designed it to serve as a remedy for the lack of in-studio time occurring in this digital age.
"They'll [producers] e-mail me the track. I'm e-mailing vocals. They don't like something, I'm sending it back. We're going back and forth and doing this dance,” LL explained to fans at the Sony store in New York on Wednesday. “A lot of music is being created that way right now. What I wanted to do is be able to create music in real-time."
LL is using his program to record tracks for his upcoming album to, in his words, “make sure that it is official.”
My Connect Studio is currently available for PCs and will soon be available for Mac operating systems and all mobile devices.