Does this mean that American audiences will have to buy two copies of Iron Man 3 on Blu-ray this year?
No this is not an April Fool's Day joke, as the big news today is that Marvel Studios will be releasing two (yes, two) versions of Iron Man 3. The global box office is increasingly becoming more important to us here in the U.S., so it is not surprising to learn that Marvel will court cinemagoers worldwide by modifying the film for specific audiences in China.
The third solo (and rumored to be final) outing for Robert Downey Jr.'s Tony Stark will be distributed in the Communist country through their DMG Entertainment company. While Marvel originally considered applying for co-production status thanks to elements shot there, it appears that that won't happen.
Director Shane Black and the producers have shot specific content for the Chinese version, including footage with actor Wang Xuegi, which will appear in all releases of the movie, plus bonus material with Fan Bingbing (X-Men: Days Of Future Past) that will only be seen in the Chinese version. Our guess is that global audiences won't see Fin Fang Foom in the threequel either...
The third installment of the billion-dollar franchise will hit the U.S. and China simultaneously on May 3, 2013. If you haven't seen the trailer yet, you can do so below: