[AllHip-Hop] In this exclusive interview, MC Hammer explains why he responded to Jay-Z with "Better Run Run," the new video that depicts the Devil chasing the Roc Nation mogul. He also chronicles in detail why he didn't appreciate Jay-Z's verse on Kanye West's "So Appalled" and the retort to his naysayers. And lastly why, despite Jay’s repeated denial, he feels his counterpart “romances the Devil.”
AllHipHop.com: You are the talk of the town, with what is going on with the video “Better Run Run” and everything. First of all, how do you feel about things?
MC Hammer: You know you can't even drop a song like that from my perspective and not expect it to be conversational. So I wanted to spark conversation around the issues that I raised within the song. Without a doubt across all platforms, all mediums, global, broadcast radio and television all the way to ESPN sports - the conversation has been sparked and that was my goal.
What was the response that you got? I’ve seen stuff from different angles, you retweet things. What have you been feeling generally the consensus is?
Well as you see it, I retweet a ton of responses definitely that everybody can see. Therefore one person has got a perspective, there's a ton of people that got a whole different perspective and it baffles the guy who has the other perspective.
That's consistent with life. You might start cheer for the Yankees...but enthusiastic as you is about your man in his position, there is one person on the other side who is just as enthusiastic about their man in their position. That's why you see me retweeting the other position.. so they have a voice like the other person on the other side. There's a ton of people saying this is our position as well and we got you a hundred percent.
Then you have the other side as well, who are saying nobody should be talking back to Jay. Which to me is absolutely hilarious. At the end of the day he's just another rapper.
So you’re saying Jay Z's just another rapper? Like a lot of people would gasp; “C'mon Hammer he's Jay Z.” I mean do you really feel that way about Jay Z - he's just another rapper? Being that he’s a considerable mogul of businesses.
Let me frame it for you, he's just another man. I think that phrase is better. At the end of the day he's just another man. Men still gotta be men. He's not above being addressed.
→ For more of Hammer's thoughts on why you shouldn't call Jay-Z "Hov" head to AllHipHop.com