The world's most beautiful game is receiving some staunch competition from the National Basketball Association, as America's favorite game of round-ball makes a deal to impact the African atmosphere.
A multi-year deal has been struck by the NBA and South African sports network SuperSport to show live games in 47 territories in sub-Saharan Africa starting this season. The NBA already utilizes the services of NBA Hall of Famer Dikembe Mutombo as a brand ambassador and liaison to the African continent. Frequently, the former Houston Rockets center can be found traveling to and from the Motherland, as he participates in the Basketball Without Borders program.
SuperSport's satellite television channels are available across much of the continent and the agreement includes digital content through the SuperSport website. There are no details on how much the contract was worth or for exactly how long it would run, but this is a boon for the NBA, who is attempting to challenge soccer (better known as futbol) as the continent's No. 1 sport.
Africa is consistently a growing market for the NBA. Currently, Chicago Bulls forward Luol Deng represents for his Sudanese heritage and homeland, while former NBA greats Hakeem Olajuwon and the aforementioned Dikembe Mutombo are from Africa.