Hate her or love her, there’s nothing NeNe Leakes can’t do.
As she prepares for her network acting debut on Ryan Murphy’s newest sitcom, The New Normal, this fall, Ms. Leakes is gearing up to take on a different type of business venture.
On Tuesday, the 44-year-old announced she inked a deal with global brand licensing agency Beanstalk to create an affordable, ready-to- wear fashion line. The agency plans to “leverage NeNe’s position in pop culture to offer consumers fashion-forward, affordable apparel and accessories, designed to empower women to walk into a room and ‘own it’ -- like NeNe herself.”
"While the fame of reality television characters is often short-lived and fleeting,” said Michael Stone, Beanstalk’s president and CEO, “NeNe Leakes has displayed versatility that has enabled her to transition from being a Real Housewives personality to a featured television star on Glee. NeNe's multifaceted personality and aspirational style will translate well into products that will emotionally connect with her fan.”
A deal has yet to be signed, but Beanstalk plans on licensing products built around fashion to appeal to her core audience that’s been with her since her work on ‘Real Housewives’.
“Her no-nonsense demeanor and entrepreneurial spirit has allowed her to amass a loyal fan base that shares her ambition,” says manager Steve Grossman of The Collective. “Through the launch of authentic and compelling consumer products, NeNe will have the ability to enhance the connection she maintains with fans and extend beyond her existing entertainment platforms.”
In addition to her newest television ventures, NeNe signed on to be featured on season five of the Real Housewives of Atlanta and will reportedly be paid $1 million, making her the highest paid cast member on the show. She is also the author of her memoir Never Make the Same Mistake Twice , and the founder of Twisted Hearts, a charity which works to bring awareness to the issue of domestic violence.