The battle for your binge-watching pleasure has been quietly brewing for years. Now, a war of sorts has begun, and Netflix has no intention of letting rival Amazon take the lead in the 4K arms race.
The streaming service is planning to offer 4K Ultra HD streaming of the critically-acclaimed drama House of Cards in 2014.
Neil Hunt, Netflix's chief product officer, tells the Stuff, "We're working specifically with David Fincher on 'House of Cards' season 2, and that's all being shot and edited for 4K delivery," Hunt said. "There will be some additional pieces, but initially it'll be a set of sample offerings, not a big part of the catalog."
Hunt's admittance comes as Amazon Studios (Alpha House, Betas) announced that it plans to shoot all of its 2014 full-length original series, as well as any new pilots, in 4K Ultra HD.
Seems as if 4K is the new wave that will have CES attendees drooling in their seats. With Samsung and LG both announcing Thursday in dueling rhetoric that they intended to unveil 105-inch, curved ultra HD TVs at the electronics trade show, it seems that all eyes will be watching where this new trend is heading.
House of Cards stars Kevin Spacey as Vice President Francis "Frank" J. Underwood, Robin Wright as his wife Clair Underwood, and Kate Mara as reporter Zoe Barnes. The show returns to Netflix on February 14, 2014.